Design for all
Create products, environments and experiences that are accessible and usable by the widest range of people, regardless of their age, abilities, or characteristics.
Design with the understanding that users may have varying physical, cognitive, sensory and motor abilities. Adhere to accessibility standards (such as WCAG) to ensure that designs are usable for all.
Always gather data from a wide range of viewpoints, experiences and backgrounds throughout the design process.
Use clear and simple language to communicate information effectively to users with different literacy levels. Whenever applicable, design experiences to support multiple languages to cater to our global audience.
Don't make me think
Simplify user interaction by clarifying intent, integrating feedback for better engagement, and offering on-demand UI assistance for a smooth, user-friendly experience.
Design a straightforward navigation structure that leads users intuitively through the interface. Use logical categories and labels that match their mental models, reducing the need for guesswork
Maintain consistency in design elements like buttons, icons, and color schemes. This familiarity helps users quickly understand how to interact with different parts of the interface.
Place the most important content prominently and make sure it's easily noticeable. Avoid clutter and unnecessary elements that could confuse or distract
Provide visual cues and hints during interactions. For instance, highlight selected items, show loading indicators or use animators to illustrate changes.
Build to grow
Design scaleable systems that deliver impactful business value across diverse and interconnected ecosystems.
By building a cohesive infrastructure throughout the design lifecycle, the Enterprise Design team is able to systematize all touch-points of the various experiences. This enables seamless integration and expansion, ensuring a cohesive experience.
We engineer design automation for efficiency and innovation. By automating routine processes, we empower designers to focus on the art of design and foster continuous improvement in user experiences
The way we build at scale within various ecosystems is through the modular design approach. Individual modules are easy to replicate, reuse, repair or replace and the entire system inherits and evolves systemic changes.
One bite at a time
Focus on breaking down complex tasks into manageable parts to maintain focus and clarity and enhance productivity.
Organize elements in a way that guides the viewer's attention and understanding by using variations in size, color, contrast, typography and positioning.
Reduce extra details in language and visual elements without eliminating things that are meaningful.
Feed the user with the sufficient amount of information to communicate your story. Slowly providing information they need vs all at once, helps reduce cognitive load.