Color

Color plays a pivotal role in data visualization, as it can convey information, emphasize patterns, and create visual hierarchy. Careful selection and application of colors can enhance the clarity and impact of data representations, making complex information more accessible and engaging to the audience.

 

Core

Our core palette refers to a set of colors chosen to represent different categories or groups within a dataset. They typically consist of a range of colors that are easily distinguishable from each other.

 

Colors / Data viz / Core
#295cad
Blue
#a2aeb5
Gray
#b94431
Red
#05a3b1
Teal
#0b3873
Ocean
#529c74
Green
#df9f37
Yellow

 

Semantic

This palette is a set of colors used to represent and distinguish different trajectories in a visualization. They often represent the movement or progression of entities over time or space, and assigning distinct colors to each trajectory helps viewers track and identify individual paths within the visualization.

 

On light backgrounds

Colors / Data viz / Semantic / Light bkgd
#529c74
Positive
#b94431
Negative
#df9f37
Notice

 

On dark backgrounds

Colors / Data viz / Semantic / Dark bkgd
#37bb65
Positive
#cc2e48
Negative
#df9f37
Notice

 

Sequential

Blue

#133a77
#295cad
#6f94ce
#9ebbe6

Gray

#36383a
#646b6f
#a2aeb5
#d1dbe2

Red

#460f05
#8c2e20
#b94431
#cf8a7e

Teal

#063f44
#136a73
#05a3b1
#80d0d7

Ocean

#071e39
#0b3873
#5a74cb
#9ab2ff

Green

#08362a
#1d6953
#529c74
#87c3a9

Yellow

#563b10
#a06a14
#df9f37
#ffd592