Kraft Heinz Enterprise Data Visualizations effectively drive data-driven decisions by creating beautiful and engaging storytelling narratives from raw data.
Data visualization simplifies complex concepts, drawing out narratives that are easier to remember and effectively communicate to others. Our data visualization experiences help monitor, explore and understand the health of the business.
We surface insights in our products through four distinct actions. These actions will sometimes overlap within one product.
How are we doing?
Key performance indicators, leading and lagging indicators, targets and benchmarks help observe the overall health of the business
What needs my attention?
Direct visualizations with story-telling charts that simplify complex subjects, allow a rapid snapshot and facilitate data-backed actions
What more can I learn?
Uncover hidden patterns, trends and insights by allowing users to drill into problem and success areas over time
What actions should I take?
Data transformed into actionable information that predicts future trends and informs best possible outcomes
Data Viz Principles
Office Hours
The Data Viz Team holds Office Hours --> Book some time with us
We're here to help you with:
--Chart selection --Data viz best practices --Delish data viz standards
--Charts for Tableau/PBI/React --Chart functionality --Features that create useful interactions
Presentation consultation --Tailored charts and custom data viz --PowerPoint and Excel templates
Help with crafting a data story by understanding your data’s unique story and value add, your audience’s needs, identifying key messages, a narrative and visual hierarchy |
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The Team
Sara Holcombe
Principal Data Visualization Designer
Margaret Porteus
Senior Data Visualization Designer
Steph Bradley
Senior Data Visualization Designer
James Wood
Data Visualization Design Engineer
Data viz resources
Choosing charts
Newsletters
- Alli Torban
-
How to read this chart - Phillip Bump,
every Sat morning, Washington Post - Flowing Data
- The Pudding
- Storytelling with Data
- DataWrapper Blog
- Chartr
Podcasts
Magazines and news sources
Inspiration
Books
Top picks
- Cairo, How Charts Lie
- Gemignani et al, Data Fluency: Empowering your organization with effective data communication
- Jones, Avoiding Data Pitfalls
- Knaflic, Storytelling with Data
- Tufte, The Visual Display of Quantitative Information
Others
- Battle-Baptiste and Rusert, W.E.B. DuBois Data Portraits - Visualizing Black America
- D’Ignazio and Klein, Data Feminism
- Schwabish, Better Data Visualizations
- Wong, The WSJ Guide to Information Graphics
- Yau, Data Points: Visualizations That Mean Something
Design systems featuring data viz
- Carbon
- Adobe Spectrum
- Liferay
- Material
- Data Visualization Society Style Guides
Accessibility