Line length
For optimal reading comfort, aim for a line length (the distance from the first to the last character on a single line) of approximately 45-65 characters (around 600 pixels wide).
Say goodbye to ALL CAPS
Reading text in all caps causes visual fatigue, reduces letter differentiation and can remove any emphasis intentions. Using all caps for an entire paragraph may also convey unintended emotions, such as shouting or anger. To enhance legibility and readability, it's generally recommended to use a mix of uppercase and lowercase letters, reserving all caps for specific instances like headings.
Oh, acronymns.
Acronymns tend to create confusion for readers who are not familiar with the abbreviations, leading to a potential loss of clarity. Overreliance on them can make the text less accessible to a diverse audience and may disrupt the flow of reading.
It's important to strike a balance and provide clarity by introducing and defining acronyms when they first appear. This ensures that all readers, regardless of their familiarity with the subject matter, can easily understand the content. Avoid acronyms that may have multiple meanings or interpretations. If ambiguity arises, clarify the intended meaning or consider using a different term.
Content Hierarchy
Typography helps in creating a visual hierarchy within a page or area. By using different font weights, sizes, and styles, you can guide users' attention, highlight important information, and establish a clear structure for content.
Responsive Design
When working with type, you must consider it in the context of various devices and screen sizes. Responsive typography ensures that text remains readable and visually appealing across a range of devices, contributing to a positive mobile user experience.
Cohesive Experience
Consistent use of typography throughout a digital product contributes to a cohesive and harmonious design. This consistency aids users in forming mental models of the interface, reducing cognitive load for users.
Typography Resources